What’s to Like About Rockford: Toad Hall, The Coolest Place You Didn’t Know About

Toad Hall Frontage

Toad Hall Frontage

Well you might have known about it, but I sure didn’t. Not until one of my students wrote about the place in a report for class, and all the time while I’m reading I’m thinking, “I need to go to to this store. How cool is this!” And so I did. And you know what?

It is UBER COOL.

Love the warm tone of a vinyl record album? They’ve got thousands, from Aerosmith to Mozart to ZZ Top.
Looking for a comic from childhood? Got ’em.
Books in general? Stacked to the ceiling.
Magazines? Those too.
Movie posters. Cassettes and 8 track tapes, 8mm movies, vintage toys, art . . .

Toad Hall Main Floor

Toad Hall Main Floor

And just when you think you’ve seen it all, you round the corner and there’s another nook filled to the brim, another stairwell that leads to another floor with overflowing shelves of Life magazine, TV Guide, true crime books, classical choral and orchestra recordings, Nancy Drew, and Little Golden Books. In this store, John Belushi lives next door to Betty Davis and Louis Armstrong. There is literally and musically, something for everyone.

Toad Hall Main Floor 2

Toad Hall Main Floor Record Bins

So much fun to browse. Plan on spending at least a couple hours. But let’s say you are an out of state friend, or even– out of the continent. That’s okay too, because even though Toad Hall sells a lot of “blast from the past” they are a techno savvy modern day company with an UBER COOL website you can check out here: www.toadhallonline.com.

I went to take a couple pictures and completely lost track of time. I brought my oldest kid, who quickly found the pinball machine. Oh, and you never know who you might run into. Rick Nielsen, from Cheap Trick, likes the place too.

So where to go to find the gem that is Toad Hall? 2106 Broadway Rockford, IL 61104, Hours: Wed-Sun, 12pm-5pm. And, yes, I bought something while visiting for this blog post. Tales from the Crypt, Issues 11-15, Vol 3 Reprint. Couldn’t help myself.

Pictures (C) Karin Blaski 3/30/13

Career and Internship Fair, Rockford, IL

Looking for a part-time job, full-time job, internship opportunities? Over 40 employers will be at Rockford College, next Wednesday, March 27, 1 – 4 p.m.   Look for Regents Hall, Burpee Center, on the Rockford College campus at 5050 East State.  The Career & Internship Fair is co-sponsored by Rockford College and Rock Valley College

For more information check out www.rockford.edu/?CSEvents or call 815-921-4091.

Dress professionally and bring plenty of resumes.  You owe it to yourself to check out these opportunities; they could be a great stepping stone for you and also can enhance your resume with more real world experience.  This is open to the public, so please share with your family, friends, classmates, etc.

What’s to Like About Rockford: Thanks a Lot Forbes Magazine

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Number Three? America’s Most Miserable Cities? Ranked third After Flint, Michigan (number one), and Detroit, Michigan (number two)? Are you freaking kidding me? Rockford? How do you even know where Rockford is on the map? Honestly.

Honestly. We’ve got our troubles. But number three?

Now I know numbers. In another life I cranked out numbers for a living. Acres of spreadsheets. Formulas, statistics, the works. So let’s see what it takes to become miserable according to Forbes this year…

The misery index is based on 9 factors. First, the average unemployment rate between 2010 and 2012, which doesn’t take into account that the average unemployment rate for Rockford, although high, has decreased during that time frame. Don’t believe me? This from the Bureau of Labor Statistics: Dec. 2010 12.9. Dec. 2011 12.5Dec. 2012 11.2

Second, median commute times to work for 2011. Ummm. Yeah. Because, it takes like 20 minutes to get anywhere in Rockford. Ask anyone. “So. Where are you?” “Target” “Ok. See you in 20 minutes”. “I’m leaving the post office now, be home in 20 minutes.” So this one is pretty much bogus. You want to see commute times? Drive from one side of LA to the other.

Third, violent crimes per capita from the FBI’s 2011 Uniform Crime Report. Yeah, for Rockford, this one is ouch (BTW mostly theft crimes). Yet, although high, there are twelve metropolitan statistical areas higher for this time period, including such places as Anchorage, AK, Memphis, TN, and Springfield, IL. Download the report yourself from here.

Then they included the change in median home prices between 2009 and 2012; foreclosure rates in 2012, and property tax rates. They also factored in income tax rates and the weather. Maybe I’m in denial, but I’ve seen more foreclosures in the beach community where I vacation than here in Rockford, and honestly, the weather is not. bad. It’s not Fargo, ND. Shoot, it’s not even Milwaukee.

I live here. I work here. I’m raising my kids in this community. I have friends here. My church is here. This is my home.  And I’m not miserable. And granted, I don’t represent everyone in Rockford, but in my line of work I interact with a fair number of people and most seem to be more hopeful than miserable.

It snowed again on Friday, which according to Forbes should contribute to my misery. I went sledding with my family. Perspective. Something the statistics don’t take into account.

Photo © Dekanaryas